Smart on the inside – and beautiful on the outside. Blueair leads the way in design and technical innovation.

Photo: Bohman & Sjöstrand Set design: Alexandra Ogonowski    

Ever since it was founded over 20 years ago in Stockholm, Blueair has been driven to provide people with air that’s as pure as nature intended. With constant updates and innovations in its air purifiers, Blueair is an industry leader with products in more than 60 countries. From private homes to restaurants, hotels and public buildings, Blueair has millions of satisfied users.

A major breakthrough came two years ago, however, when the US Embassy in New Delhi bought 1,800 air purifiers. Since then, cooperation with the US government has intensified and Blueair has delivered air purifiers to US officials in Vietnam, Bangladesh and China.

“Our mission only becomes more important in line with increasing ­environmental problems,” says ­Daniel Bergqvist, digital marketing ­director at Blueair. “Many serious diseases such as cancer, dementia and heart problems can be directly traced to bad air.”

One of the most discussed and successful innovations to have come from Blueair’s laboratory is the HEPA-Silent Technology, which cleans 99.97 per cent of airborne particles down to 0.1 micron in size.

“It’s an amazing breakthrough, but besides the obvious health concerns, there are also a range of everyday benefits to clean air. We become more alert, it’s easier to concentrate and you can just get more done,” says Bergqvist.

A combination of stylish design and innovative patented technology has established Blueair as the leading premium air purifier brand in the world, while its commitment to continued ­innovation has further secured its ­position. Via the app Blueair Friend you can control your air purifier, but you can also order new filters or, for example, get readings of air quality in cities all around the world.

“Our products are the base of operations, but we are also driven by a number of air issues in a broader ­context, in order to have the opportunity to help make a difference.”

The elegant and whisper-quiet Blueair Pro L is ideal for improving the air in large spaces.
Head image: Blueair Sense+ is the heart of Blueair’s intelligent air-cleaning system. Connect it to Wi-Fi and you can have full control over the air in your home using the Blueair Friend app. You can also measure the air quality with Blueair Aware.

Blueair Sense+ is the heart of Blueair’s intelligent air-cleaning system. Connect it to Wi-Fi and you can have full control over the air in your home using the Blueair Friend app. You can also measure the air quality with Blueair Aware.

A Blueair purifier can clean the air in a medium-sized room five times in an hour.

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